Sunday, 25 September 2016

Intertextuality in Music Videos

Intertextuality and Cinema:
It is not surprising that so many music videos draw upon cinema as a starting point, since their directors are often film school graduates looking to move on eventually to the film industry itself.

Directors who started with music videos:
  • David Fincher
  • Spike Jonze
  • Michael Gondry
Video reference in music videos comes from a range of sources including cinema, TV, fashion, and art photography:
'California Love' by 2Pac takes inspiration from Mad Max:
Video games also became an influence for the visual style of music videos in the early 2000s. Characters were give a more plasticised look:
'Let Love be your Energy' by Robbie Williams is an example of this:

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