Sunday 25 September 2016

Andrew Goodwin's Music Video Analysis

  1. Music videos demonstrate genre characteristics (eg. stage performance in rock videos, dance routines, etc)
  2. Relationship between the lyrics and the visuals
  3. Relationship between the music and the visuals
  4. The demands of the record label will include the need for lots of close ups of the artist, and the artist may develop motifs which recur across their work (a visual style)
  5. There is frequent reference to the notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body
  6. There is often intertextual reference (to films, TV programmes, other music videos, etc.)
Conventional Music Videos:
Katy Perry - Part of Me

Tenacious D - Tribute


Non-conventional Music Videos:
A-ha - Take on Me


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