Evaluation: Ancillary and Main Production

How effective is the combination of your main product and ancillary tasks?

My main music video links very well with my digipak and magazine advertisement as they all share the split screen effect on the plain white background that appears at the end of the music video.

This appears as the main image for the magazine advertisement and makes up the extra folding panel on the digipak. This common theme makes these products easily identifiable for the audience. Moreover, the font used for the title of the digipak and poster is the same font used in the Victorian section of the music video, linking them further.

I have also used clear photos of the protagonist with each unique, distinctive costume so that it is clear to the audience that the ancillary tasks are linked to the main media product.

The brick background on the front and back covers of the digipak conforms more to the Rock genre, while the four characters on the white background on the magazine advertisement has more in common with Pop music advertisements. This emphasises that my music video uses conventions of both genres as it is a hybrid.

Evaluation: Real Media Products

Music Video Evaluation Question 1 from Callum Fort

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Magazine Advertisement Production

This is my Final Magazine Advertisement

My magazine advertisement features the four protagonists on white backgrounds arranged in a grid format as the main image. This links to the digipak and the music video as the characters appear on a plain white background during the dance section, and walk across the screen with black bars separating them in the walk section. At the top of the advertisement, under the RCA Records logo is the title of the album and the name of the band. This makes it impossible to mistake the advertisement for something else. Below the main image is a box containing reviews for the album so that people can judge whether or not they want to invest in it, and to the right of that is the band's social media information, so that people can follow them if they enjoy the album.

Digipak Production

This is my final digipak

The front cover features an image of Ryan from the 1950s section against the backdrop of a brick wall. The album title has been created using the "Plane Crash" font which appears in the 1890 section of the music video, which when combined with the brick wall, gives the digipak a dark, gritty look, conforming to the rock genre. The 50s section is the brightest section of the music video, so this contrasts the dark black and white wall in the background and emphasises the pop genre. The band name has a much more retro font which also helps to emphasise the pop genre.

The back cover uses the same brick background and features a track list, so that people get an idea of what they can expect before purchasing the digipak, as well as a barcode and copyright information.

The extra panel features an image of the protagonists of the four main time periods in a split screen layout with plain white backgrounds. This links to the "walk" section at the end of our music video, in which all four characters walk from left to right across the screen.

Inside the digipak on the left hand side is the lyrics to the main song, "Cops and Robbers"...

... and on the right is all of the band's social media information so that people can follow them and find out when they release new songs.

Finally, in the middle of the digipak is the disc.

Magazine Advertisement Planning

Magazine advertisements for music videos and albums come in different forms. Some are very simple (only containing information on where to buy the song/album), while others contain lots of info about what can be found on each disc, when the album will be released, and the names of the main songs.

However, most advertisements feature a close-up of the artist as the main image, but some favour a more artistic approach such as these:

Digipak Planning

There are numerous types of Digipak, each with different numbers of panels and different places for discs (including sleeve pockets and disc trays)

4 Panel:
The four panel digipak has two panels on each side (inside and outside). One of the inside panels will contain the disc.

6 Panel:
The six panel digipak has three panels on each side. While the image below has two discs, this style of digipak works well with just one disc positioned in the center. The image below also shows that some digipaks can also have a sleeve.

8 Panel:
The eight panel digipak has four panels on each side. This is better suited to albums with multiple discs as there is no central panel.

10 Panel:
The ten panel digipak has five panels on each side and can be arranged in a cross formation with a central disc.

I will be creating a six panel digipak as I feel as though there is the perfect amount of space for the disc, images, and a track list. Anything bigger than this will have too much free space and anything smaller will not have enough space.