Evaluation: Ancillary and Main Production

How effective is the combination of your main product and ancillary tasks?

My main music video links very well with my digipak and magazine advertisement as they all share the split screen effect on the plain white background that appears at the end of the music video.

This appears as the main image for the magazine advertisement and makes up the extra folding panel on the digipak. This common theme makes these products easily identifiable for the audience. Moreover, the font used for the title of the digipak and poster is the same font used in the Victorian section of the music video, linking them further.

I have also used clear photos of the protagonist with each unique, distinctive costume so that it is clear to the audience that the ancillary tasks are linked to the main media product.

The brick background on the front and back covers of the digipak conforms more to the Rock genre, while the four characters on the white background on the magazine advertisement has more in common with Pop music advertisements. This emphasises that my music video uses conventions of both genres as it is a hybrid.