Final Post

I have now finished all production of my music video as well as the magazine advertisement and digipak. From the entire process from planning to evaluation, my production and post production skills have improved significantly, helping prepare me for future productions.

Evaluation: Technologies and Editing Breakdown

Ollie and I went through the entire filming and editing process on Final Cut Pro, looking in depth at the various camera angles and editing techniques. We used Join Me to share the screen and Piezo to record our voices while we spoke over Discord. My audio is outputted in the left ear and Ollie's in the right when wearing earphones or headphones.

 As well as simply recording the screen, the first 30 seconds are animated. This was achieved through the use of Photoshop to draw a background as well as cartoon version of ourselves with different facial expressions including "eyes open, mouth open", "eyes open, mouth closed", "eyes closed, mouth open", and "eyes closed, mouth closed", then alternating between the appropriate images as we spoke using Final Cut Pro.

Evaluation: Audience Feedback

I have now recieved feedback on my music video and ancillery tasks.

Most of the people who viewed my music video and ancillary tasks were male and between 11 and 20 years of age.

The most popular genres of music among my target audience were Pop and Rock, the genres that my music video falls into.

All of my audience agreed that the music video I created suits the song.

The favourite time period of my audience varied, and the reasons for liking each time period also varied. The first person liked the 1970 section the most due to the variety of camera angles used. The second person favoured the Victorian section due to the setting. The last three enjoyed the 1930 section most due to the lighting and the way it fits with the music.

This was the most useful response as it gives ideas as to how I could improve the magazine advertisement. I could improve it by replacing the white background behind the protagonists with the actual backgrounds from the music video to give the audience a better idea of what the music video is about and to improve the overall aesthetic. This is also suggested in another response.

Overall the music video and ancillery tasks were given a rating of 4.2 out of 5, rated by five people.

Evaluation: Ancillary and Main Production

How effective is the combination of your main product and ancillary tasks?

My main music video links very well with my digipak and magazine advertisement as they all share the split screen effect on the plain white background that appears at the end of the music video.

This appears as the main image for the magazine advertisement and makes up the extra folding panel on the digipak. This common theme makes these products easily identifiable for the audience. Moreover, the font used for the title of the digipak and poster is the same font used in the Victorian section of the music video, linking them further.

I have also used clear photos of the protagonist with each unique, distinctive costume so that it is clear to the audience that the ancillary tasks are linked to the main media product.

The brick background on the front and back covers of the digipak conforms more to the Rock genre, while the four characters on the white background on the magazine advertisement has more in common with Pop music advertisements. This emphasises that my music video uses conventions of both genres as it is a hybrid.

Evaluation: Real Media Products

Music Video Evaluation Question 1 from Callum Fort